Advertise with us
The Headland is funded by advertising rather than by its readers, which is why there is no paywall on it. If your business serves Port Macquarie, Coffs Harbour, the Macleay, the Nambucca Valley or Bellingen, here is the offer, the refusals and the rates. If you would rather go straight to it, the advertising enquiry form is here.
Who reads it
People across a string of towns that share a coast and not much else administratively: the flood recovery, the bypass, health, the horticulture economy and the culture of the place, each story showing the document behind it. Reaching all of those towns usually means talking to several audiences at once, which is most of the reason this masthead exists. We do not inflate our own numbers. Ask for them and you will get them as they are.
Two ways to advertise
Clearly labelled display advertising. A slot that is plainly marked and sits apart from the reporting, carrying your message in your own words. It is not shaped to pass as a story, and it changes nothing about the coverage.
Sponsored editorial. Written and fact-checked by us to the standard everything here meets, labelled as sponsored wherever it runs. Claims stay attached to their source, and we will not publish something about your business, or a competitor's, that we cannot stand up. It works when you have a real story: a service the coast did not have, work you have actually completed, something worth a reader knowing. It does not work as adjectives.
What the standard actually looks like
Telling you a paid piece is held to the same standard as the reporting is worth nothing unless you can see the standard. We have not sold a sponsored piece yet, so there is no sponsored example to show you. These are our own reporting, and they are the bar a paid piece is written to:
- In five weeks, volunteers and donors bought $345,901 of equipment for Mid North Coast hospitals. 6 quotations, each traceable to one of the 6 primary sources listed on it.
- Nambucca Valley passed the Valla rules it had deferred, unchanged and unanimously. The record still says nothing about why it waited. 10 quotations, each traceable to one of the 3 primary sources listed on it.
- The Coffs Harbour university campus is a workforce anchor the region undervalues: inside SCU's $12 million health-training building. 10 quotations, each traceable to one of the 2 primary sources listed on it.
That is what a data-led piece buys: primary documents read end to end, every figure and quotation traceable to the source it came from, and a question a reader actually has, answered in the first screen. If what you want is a page of adjectives, we are the wrong site and the rates below will look expensive.
What we will not do
Independence is the mechanism by which your message reaches anybody here, so we keep it intact. No fabricated or paid-positive reviews, no product-flogging, no outrage bait, and the byline is not among the things for sale. An arrangement buys a labelled placement and no part of the editorial. If a brief needs a claim overstated, a recovery timeline softened or an interest left unmentioned, the answer is a polite no. After the floods this region got a great deal of coverage that served the people writing it, and readers here can tell the difference now.
Disclosure, every time
Commercial relationships are declared in ordinary language, where the reader meets them. The protection runs both ways: a reader who discovers an arrangement for themselves discounts everything around it, including your name. Consumer law requires it, and we would run it this way in any case.
Rates and how to enquire
The floor for a sponsored piece is $450, most land near $600, and not-for-profits and community organisations start at $150. Anything built on a real dataset, with a chart we draw and a methodology note, starts at $1,100, because it takes considerably longer.
The lighter option is a display box: $80 a month at the floor, about $120 usually, three months minimum. The Headland is new and its readership is still being built, so that is a support placement, and we would say so rather than let you find out.
| Page views from a search engine | 0 |
|---|---|
| All Australian page views | 4 |
| A reasonable reader estimate | 0 to 0 |
| About, per week | 0 search-referred views |
Measured over the 30 days to 2026-10-02, from our own server-side logs. These count views of stories, not of our tip form, advertise page or colophon. They are page views, not people: we run no cookies and no client-side script, so unique visitors cannot be counted and we will not quote you a number we cannot stand behind. The lower figure is the floor we are confident in. The range subtracts an estimate of our own visits, measured against staged mastheads nobody can reach.
Publishing the number saves a round of emails and does something else useful: it sets the expectation that this is reported work rather than a booking. That is what the money buys, along with a page that stays up and keeps being found.
You are not committing to anything by asking. Use the advertising enquiry form, say what you do and what you are thinking, and we will be in touch.
For who produces this and what gets checked, see how this site works.